Description
A rugged, quietly confident tee that wears like a companion for outdoor mornings and slow evenings around a campfire. The front shows a hand-drawn moose head and vintage-inspired “TRUE NORTH” badge in muted earth tones — the kind of art that reads as calm authority rather than loud branding. Lightweight but sturdy cotton sits close to the skin with a relaxed crew neck, so this shirt layers easily under a flannel or stands alone on a trail day. Wear it to map out a backcountry route, load the van for a weekend escape, or sip coffee on the porch while the fog lifts. The design speaks to folks who respect wide skies, long roads, and quiet resilience.
Product features
– Durable medium-weight cotton (180 g/m²) for year-round comfort
– Tubular knit with no side seams for a cleaner drape and less waste
– Ribbed, elastic collar and shoulder tape to resist stretching
– Dual DTF/DTG printing for crisp sleeve/label details and vibrant main art
– Tear-away label, Oeko-Tex certified, and ethically sourced US cotton
Care instructions
– Non-chlorine: bleach as needed
– Do not iron
– Do not dryclean
– Machine wash: cold (max 30C or 90F)
– Tumble dry: low heat












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